Profit Margin & Markup Calculator

Calculate your ideal selling price, gross profit, and margin percentages in real time. Perfect for e-commerce sellers, retailers, and freelancers.

$
%
Selling Price
$71.43
Gross Profit
$21.43
Profit Margin
30.00%
Markup Percentage
42.86%
Cost / Price Ratio
70.00%

Profit Margin vs. Markup: What's the Difference?

Profit Margin

Profit margin measures how much profit you keep from your total selling price.

Margin = (Profit / Selling Price) × 100

Markup

Markup measures how much you increase your cost price to get your selling price.

Markup = (Profit / Cost) × 100

Frequently Asked Questions

How do I calculate profit margin and markup percentage?

Enter your cost and selling price into the Profit Margin & Markup Calculator — it instantly shows gross profit, margin %, and markup % side by side.

What's the difference between margin and markup?

Margin is profit as a percentage of the selling price; markup is profit as a percentage of the cost. The calculator shows both from the same two numbers so you never have to remember the formulas.

How do I find the selling price I need to hit a target margin?

Switch to the "find selling price" mode, enter your cost and target margin percentage, and the calculator works out the price you need to charge.

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