UTM Link Builder

Create Google Analytics tracking links for your marketing campaigns.

Please enter a Website URL and Campaign Source.

Frequently Asked Questions

How do I add UTM parameters to a URL for Google Analytics tracking?

Enter your base URL, source, medium, and campaign name into the UTM Campaign Link Builder, and it generates a fully tagged URL ready to use in your campaigns.

Is there a free UTM builder tool?

Yes, no signup required — build and copy tagged links instantly.

What's the difference between utm_source, utm_medium, and utm_campaign?

utm_source identifies where the traffic comes from (e.g. newsletter), utm_medium identifies the marketing channel (e.g. email), and utm_campaign names the specific campaign — the builder has a field for each.

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