Stop guessing. Calculate exactly how much to charge brands based on your actual viewership and niche.
Minimum (Low-End)
$0
Fair Market Value
$0
Premium (High-End)
$0
Email Pitch Template
How to use the Sponsorship Pricing Calculator
Enter your average views per video over the last month or so, not your best video.
Choose the deal type: a dedicated video, an integration inside a video, or a short mention, and your niche, which changes what advertisers will pay.
Read the suggested price range and use it as the starting point for the conversation with the brand.
When to use it
The first sponsorship offer most creators receive is far below what the audience is worth, and the second mistake is quoting a number with no basis. This calculator gives you a defensible range built from views, format and niche, so that when a brand asks "what do you charge", you have an answer and a reason for it.
Good to know
Rates vary widely by country, audience purchasing power and how closely the product matches your content, so treat the result as a range rather than a rule. Ask for usage rights and exclusivity to be priced separately; both are worth money on top of the base fee.
How much should I charge for a YouTube sponsorship?
The Sponsorship Pricing Calculator estimates a fair rate based on your average views, content niche, and video type, giving you a starting number to negotiate from.
Is there a free calculator for YouTube sponsorship rates?
Yes, no signup required — enter your channel stats and get an instant pricing estimate.
Does the calculator account for different video types like dedicated videos vs. integrations?
Yes, video type is one of the inputs, since a dedicated sponsored video is typically priced differently than a shorter integration or mention.