Creator Money: YouTube Sponsorship Rates
The full rate model behind the Sponsorship Pricing Calculator, published as a rate card by niche and channel size.
Sponsorships are the largest income line for most mid-size YouTube channels, and the hardest to price, because there is no public rate card. Zen2B2's Sponsorship Pricing Calculator uses a simple, stated model: average views over the last ten videos ÷ 1,000 × a niche CPM × a format multiplier, with a low estimate at 75% and a high estimate at 140% of that fair rate. This hub publishes the whole model as a rate card: six niches, seven channel sizes, three formats. Every figure is reproducible from the formula on the page, and the disclosure on every page says what the model does not know.
Fair integration rate: niche × average views
Pick your niche first, then your average views. The niche pages explain why the CPM sits where it does and give the rate at every channel size; the size pages give the full card for that niche and size, a CPM sensitivity table and the neighbouring sizes. Use average views from the last ten uploads, not the channel's best video and not subscribers: sponsors pay for people who watch.
| Niche (CPM) | 10,000 | 25,000 | 50,000 | 100,000 | 250,000 | 500,000 | 1,000,000 |
|---|---|---|---|---|---|---|---|
| Gaming ($10) | $100 | $250 | $500 | $1,000 | $2,500 | $5,000 | $10,000 |
| Entertainment ($15) | $150 | $375 | $750 | $1,500 | $3,750 | $7,500 | $15,000 |
| Beauty and fashion ($20) | $200 | $500 | $1,000 | $2,000 | $5,000 | $10,000 | $20,000 |
| Education and DIY ($25) | $250 | $625 | $1,250 | $2,500 | $6,250 | $12,500 | $25,000 |
| Tech and business ($35) | $350 | $875 | $1,750 | $3,500 | $8,750 | $17,500 | $35,000 |
| Finance ($50) | $500 | $1,250 | $2,500 | $5,000 | $12,500 | $25,000 | $50,000 |
Dedicated videos are 2.5× the integration figure; Shorts are 0.4×. The low end of each range is 75% of the fair rate and the high end 140%. Cells under $50 are lifted to the model's floor. Column headings open the page for that channel size; row headings open the niche page.
What the model leaves out
What the model leaves out, deliberately: audience country (US and UK viewers are worth several times more than most others to advertisers), engagement (comments and click-through move real rates), brand fit, exclusivity, usage rights and whitelisting. Each of those is a separate line in a real negotiation and should be priced on top of the base figure, not folded into it. When you have three real offers, replace the model's CPM with your own and the calculator becomes your rate card.