Sponsorship rates at 500,000 average views per video
Every figure on this page assumes 500,000 average views and changes only the niche CPM and the format. The narrowest audience in the model, finance, is worth $25,000 per integration at this size; the broadest, gaming, is worth $5,000.
Rate calculator preset to 500,000 views
Same formula as the Sponsorship Pricing Calculator: views ÷ 1,000 × CPM × format. Nothing is sent anywhere.
Rate card at 500,000 views
At 500,000 views the low column is the walk-away line and the high column is the opening ask; the fair column is where most deals land when both sides know the numbers. The 5.0× gap between the top and bottom rows is the reason to state your niche in the first email.
| Niche (CPM) | Integration low | Integration fair | Integration high | Dedicated fair | Short fair |
|---|---|---|---|---|---|
| Gaming ($10) | $3,750 | $5,000 | $7,000 | $12,500 | $2,000 |
| Entertainment ($15) | $5,625 | $7,500 | $10,500 | $18,750 | $3,000 |
| Beauty and fashion ($20) | $7,500 | $10,000 | $14,000 | $25,000 | $4,000 |
| Education and DIY ($25) | $9,375 | $12,500 | $17,500 | $31,250 | $5,000 |
| Tech and business ($35) | $13,125 | $17,500 | $24,500 | $43,750 | $7,000 |
| Finance ($50) | $18,750 | $25,000 | $35,000 | $62,500 | $10,000 |
CPM sensitivity at this size
At 500,000 views every $5 of CPM is worth $2,500 per integration, which is why the negotiation is about the CPM and not the view count. The views are a fact the sponsor can check; the CPM is an argument about what those viewers are worth to this brand, and the table above shows what each version of that argument is worth.
| CPM | Integration low | Integration fair | Integration high | Dedicated fair |
|---|---|---|---|---|
| $5 | $1,875 | $2,500 | $3,500 | $6,250 |
| $10 | $3,750 | $5,000 | $7,000 | $12,500 |
| $15 | $5,625 | $7,500 | $10,500 | $18,750 |
| $20 | $7,500 | $10,000 | $14,000 | $25,000 |
| $25 | $9,375 | $12,500 | $17,500 | $31,250 |
| $35 | $13,125 | $17,500 | $24,500 | $43,750 |
| $50 | $18,750 | $25,000 | $35,000 | $62,500 |
| $75 | $28,125 | $37,500 | $52,500 | $93,750 |
What this channel size means in practice
Half a million views per video is agency territory. The model still applies, but at this level the rate is a starting point for a negotiation that includes usage rights, exclusivity windows, whitelisting for the brand's own ads and multi-video commitments, each of which should add to the base figure rather than be absorbed into it.