YouTube sponsorship rates for education and diy channels

For education, diy and science channels the model uses a $25 CPM: every thousand views of a standard integration is worth about $25 to a sponsor. Across the 7 channel sizes below, that puts a fair integration rate between $250 and $25,000 per video.

Model CPM: $25 per 1,000 views

Rate calculator preset to education and diy

Fair rate
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Low end
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High end
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Per 1,000 views
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Same formula as the Sponsorship Pricing Calculator: views ÷ 1,000 × CPM × format. Nothing is sent anywhere.

Rate card by channel size

The three rows per size on a education and diy card are the range, not three prices: quote the high figure, expect to land near the fair figure, walk away below the low figure. Dedicated videos multiply the integration rate by 2.5 because they replace one of your own uploads; Shorts multiply by 0.4 because a Short cannot carry a full pitch.

Average views Integration low Integration fair Integration high Dedicated fair Short fair
10,000$188$250$350$625$100
25,000$469$625$875$1,562$250
50,000$938$1,250$1,750$3,125$500
100,000$1,875$2,500$3,500$6,250$1,000
250,000$4,688$6,250$8,750$15,625$2,500
500,000$9,375$12,500$17,500$31,250$5,000
1,000,000$18,750$25,000$35,000$62,500$10,000

Why the model prices education and diy at $25 CPM

Educational and DIY audiences watch longer, return more often and are older on average than entertainment audiences, and sponsors pay for that attention. Course platforms, software, tools and hardware are the usual buyers, and they tend to run recurring deals rather than one-offs. The model's CPM for this niche reflects that; a channel with a clearly defined subject (one trade, one science, one skill) can usually ask for more than a general how-to channel.

How these numbers are made. These figures come from Zen2B2's own rate model, the same one behind the Sponsorship Pricing Calculator: average views ÷ 1,000 × a niche CPM × a format multiplier, with a low estimate at 75% and a high estimate at 140% of the fair rate. They are not surveyed market rates and they are not adjusted for audience country, engagement or brand fit. Use them as a starting point for a negotiation, and replace the CPM with your own once you have real offers.

Other niches at the same views

Niche Model CPM Fair integration at 50,000 views
Gaming$10$500
Entertainment$15$750
Beauty and fashion$20$1,000
Education and DIY$25$1,250
Tech and business$35$1,750
Finance$50$2,500

Frequently Asked Questions

Why do education and diy channels earn more than other niches at the same views?

Viewers are older, watch longer and return, and course and software sponsors pay for that attention.

Does the rate for a education and diy channel change with subscriber count?

The model uses average views, not subscribers, because sponsors pay for people who watch. Two education and diy channels with the same average views get the same figure regardless of subscriber count.

How much should a education and diy YouTube channel charge for a sponsorship?

In Zen2B2's model, average views ÷ 1,000 × $25 for a standard integration. At 50,000 average views that is about $1,250 fair, with a range from $938 to $1,750; a dedicated video is 2.5× and a Short 0.4× of that.

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