Sponsorship rates at 50,000 average views per video
At 50,000 average views per video, the model's fair rate for a standard integration runs from $500 on a gaming channel to $2,500 on a finance channel, a spread of 5.0× that comes entirely from the niche CPM.
Rate calculator preset to 50,000 views
Same formula as the Sponsorship Pricing Calculator: views ÷ 1,000 × CPM × format. Nothing is sent anywhere.
Rate card at 50,000 views
At 50,000 views the low column is the walk-away line and the high column is the opening ask; the fair column is where most deals land when both sides know the numbers. The 5.0× gap between the top and bottom rows is the reason to state your niche in the first email.
| Niche (CPM) | Integration low | Integration fair | Integration high | Dedicated fair | Short fair |
|---|---|---|---|---|---|
| Gaming ($10) | $375 | $500 | $700 | $1,250 | $200 |
| Entertainment ($15) | $562 | $750 | $1,050 | $1,875 | $300 |
| Beauty and fashion ($20) | $750 | $1,000 | $1,400 | $2,500 | $400 |
| Education and DIY ($25) | $938 | $1,250 | $1,750 | $3,125 | $500 |
| Tech and business ($35) | $1,312 | $1,750 | $2,450 | $4,375 | $700 |
| Finance ($50) | $1,875 | $2,500 | $3,500 | $6,250 | $1,000 |
CPM sensitivity at this size
Because views are fixed at 50,000 here, the table isolates what each CPM argument is worth in dollars: $250 per $5. A sponsor's case for a lower CPM ("your audience is international") and yours for a higher one ("my viewers buy what I show") are both arguments about this column.
| CPM | Integration low | Integration fair | Integration high | Dedicated fair |
|---|---|---|---|---|
| $5 | $188 | $250 | $350 | $625 |
| $10 | $375 | $500 | $700 | $1,250 |
| $15 | $562 | $750 | $1,050 | $1,875 |
| $20 | $750 | $1,000 | $1,400 | $2,500 |
| $25 | $938 | $1,250 | $1,750 | $3,125 |
| $35 | $1,312 | $1,750 | $2,450 | $4,375 |
| $50 | $1,875 | $2,500 | $3,500 | $6,250 |
| $75 | $2,812 | $3,750 | $5,250 | $9,375 |
What this channel size means in practice
At fifty thousand views a channel is a recognisable media buy for mid-size brands, and the spread between niches becomes large: the model puts a finance channel at five times the rate of a gaming channel with the same views. This is also the size at which agencies start asking for exclusivity and usage rights; both should be priced separately from the base rate in the table.