YouTube sponsorship rates for gaming channels
Sponsors buying gaming audiences pay, in this model, $10 for every thousand views of a standard integration; the rate card below multiplies that by 7 channel sizes and three formats. At 50,000 views the fair integration is $500, with $375 and $700 as the ends of the range.
Rate calculator preset to gaming
Same formula as the Sponsorship Pricing Calculator: views ÷ 1,000 × CPM × format. Nothing is sent anywhere.
Rate card by channel size
Two checks before quoting from the gaming card. First, use average views of the last ten uploads, not the best video: a sponsor will look at the same ten. Second, decide the format before the number: a dedicated video at $10 CPM is 2.5× the integration figure, and a brand that says "just a mention" is usually asking for the ×0.4 Short rate.
| Average views | Integration low | Integration fair | Integration high | Dedicated fair | Short fair |
|---|---|---|---|---|---|
| 10,000 | $75 | $100 | $140 | $250 | $50 |
| 25,000 | $188 | $250 | $350 | $625 | $100 |
| 50,000 | $375 | $500 | $700 | $1,250 | $200 |
| 100,000 | $750 | $1,000 | $1,400 | $2,500 | $400 |
| 250,000 | $1,875 | $2,500 | $3,500 | $6,250 | $1,000 |
| 500,000 | $3,750 | $5,000 | $7,000 | $12,500 | $2,000 |
| 1,000,000 | $7,500 | $10,000 | $14,000 | $25,000 | $4,000 |
Why the model prices gaming at $10 CPM
The model gives gaming and reaction content the lowest CPM in the table because the audience skews young, watches on mobile and rarely buys on the first exposure. Sponsors in this space are mostly games, peripherals, energy drinks and apps that pay for reach rather than for purchase intent, so a channel with large view counts can still see modest per-video offers. The counterweight is volume: gaming channels usually publish more often than any other category, so the annual figure can be respectable even when each deal is small.
Other niches at the same views
| Niche | Model CPM | Fair integration at 50,000 views |
|---|---|---|
| Gaming | $10 | $500 |
| Entertainment | $15 | $750 |
| Beauty and fashion | $20 | $1,000 |
| Education and DIY | $25 | $1,250 |
| Tech and business | $35 | $1,750 |
| Finance | $50 | $2,500 |