Sponsorship rates at 250,000 average views per video
At 250,000 average views per video, the model's fair rate for a standard integration runs from $2,500 on a gaming channel to $12,500 on a finance channel, a spread of 5.0× that comes entirely from the niche CPM.
Rate calculator preset to 250,000 views
Same formula as the Sponsorship Pricing Calculator: views ÷ 1,000 × CPM × format. Nothing is sent anywhere.
Rate card at 250,000 views
At 250,000 views the low column is the walk-away line and the high column is the opening ask; the fair column is where most deals land when both sides know the numbers. The 5.0× gap between the top and bottom rows is the reason to state your niche in the first email.
| Niche (CPM) | Integration low | Integration fair | Integration high | Dedicated fair | Short fair |
|---|---|---|---|---|---|
| Gaming ($10) | $1,875 | $2,500 | $3,500 | $6,250 | $1,000 |
| Entertainment ($15) | $2,812 | $3,750 | $5,250 | $9,375 | $1,500 |
| Beauty and fashion ($20) | $3,750 | $5,000 | $7,000 | $12,500 | $2,000 |
| Education and DIY ($25) | $4,688 | $6,250 | $8,750 | $15,625 | $2,500 |
| Tech and business ($35) | $6,562 | $8,750 | $12,250 | $21,875 | $3,500 |
| Finance ($50) | $9,375 | $12,500 | $17,500 | $31,250 | $5,000 |
CPM sensitivity at this size
The CPM table is also a translation table for offers. If a brand offers a flat fee for 250,000 views, divide it by 250,000 and multiply by 1,000 to get the implied CPM, then find the row: an offer that lands in the $10 row for a finance audience is a gaming price for finance attention.
| CPM | Integration low | Integration fair | Integration high | Dedicated fair |
|---|---|---|---|---|
| $5 | $938 | $1,250 | $1,750 | $3,125 |
| $10 | $1,875 | $2,500 | $3,500 | $6,250 |
| $15 | $2,812 | $3,750 | $5,250 | $9,375 |
| $20 | $3,750 | $5,000 | $7,000 | $12,500 |
| $25 | $4,688 | $6,250 | $8,750 | $15,625 |
| $35 | $6,562 | $8,750 | $12,250 | $21,875 |
| $50 | $9,375 | $12,500 | $17,500 | $31,250 |
| $75 | $14,062 | $18,750 | $26,250 | $46,875 |
What this channel size means in practice
At a quarter of a million views the model's high-end figures exceed what many small brands can spend on a single video, so the buyers shift toward larger consumer brands and agencies. Dedicated videos become the common ask, and the 2.5× format multiplier in the model reflects that a dedicated video displaces the channel's own content for that slot.