YouTube sponsorship rates for entertainment channels
Sponsors buying entertainment audiences pay, in this model, $15 for every thousand views of a standard integration; the rate card below multiplies that by 7 channel sizes and three formats. At 50,000 views the fair integration is $750, with $562 and $1,050 as the ends of the range.
Rate calculator preset to entertainment
Same formula as the Sponsorship Pricing Calculator: views ÷ 1,000 × CPM × format. Nothing is sent anywhere.
Rate card by channel size
The three rows per size on a entertainment card are the range, not three prices: quote the high figure, expect to land near the fair figure, walk away below the low figure. Dedicated videos multiply the integration rate by 2.5 because they replace one of your own uploads; Shorts multiply by 0.4 because a Short cannot carry a full pitch.
| Average views | Integration low | Integration fair | Integration high | Dedicated fair | Short fair |
|---|---|---|---|---|---|
| 10,000 | $112 | $150 | $210 | $375 | $60 |
| 25,000 | $281 | $375 | $525 | $938 | $150 |
| 50,000 | $562 | $750 | $1,050 | $1,875 | $300 |
| 100,000 | $1,125 | $1,500 | $2,100 | $3,750 | $600 |
| 250,000 | $2,812 | $3,750 | $5,250 | $9,375 | $1,500 |
| 500,000 | $5,625 | $7,500 | $10,500 | $18,750 | $3,000 |
| 1,000,000 | $11,250 | $15,000 | $21,000 | $37,500 | $6,000 |
Why the model prices entertainment at $15 CPM
Entertainment and vlog channels sit one step up from gaming in the model: the audience is broader in age and the content is easier to fit a product into naturally. The sponsors are consumer brands, subscription boxes, meal kits and apps, which pay for reach plus a small purchase-intent premium. The rate is sensitive to how personal the channel is; a creator whose audience trusts their recommendations can negotiate above the model, one whose views come from trending topics usually cannot.
Other niches at the same views
| Niche | Model CPM | Fair integration at 50,000 views |
|---|---|---|
| Gaming | $10 | $500 |
| Entertainment | $15 | $750 |
| Beauty and fashion | $20 | $1,000 |
| Education and DIY | $25 | $1,250 |
| Tech and business | $35 | $1,750 |
| Finance | $50 | $2,500 |