Sponsorship rates at 10,000 average views per video
Every figure on this page assumes 10,000 average views and changes only the niche CPM and the format. The narrowest audience in the model, finance, is worth $500 per integration at this size; the broadest, gaming, is worth $100.
Rate calculator preset to 10,000 views
Same formula as the Sponsorship Pricing Calculator: views ÷ 1,000 × CPM × format. Nothing is sent anywhere.
Rate card at 10,000 views
Read the 10,000 card with the format in mind. A brand that wants the product to be the whole video is buying the dedicated column, 2.5× the integration; a brand that wants a Short is buying 0.4×. Quoting the integration figure for a dedicated video at this size leaves $625 minus $250 on the table in the education and diy row alone.
| Niche (CPM) | Integration low | Integration fair | Integration high | Dedicated fair | Short fair |
|---|---|---|---|---|---|
| Gaming ($10) | $75 | $100 | $140 | $250 | $50 |
| Entertainment ($15) | $112 | $150 | $210 | $375 | $60 |
| Beauty and fashion ($20) | $150 | $200 | $280 | $500 | $80 |
| Education and DIY ($25) | $188 | $250 | $350 | $625 | $100 |
| Tech and business ($35) | $262 | $350 | $490 | $875 | $140 |
| Finance ($50) | $375 | $500 | $700 | $1,250 | $200 |
CPM sensitivity at this size
Because views are fixed at 10,000 here, the table isolates what each CPM argument is worth in dollars: $50 per $5. A sponsor's case for a lower CPM ("your audience is international") and yours for a higher one ("my viewers buy what I show") are both arguments about this column.
| CPM | Integration low | Integration fair | Integration high | Dedicated fair |
|---|---|---|---|---|
| $5 | $38 | $50 | $70 | $125 |
| $10 | $75 | $100 | $140 | $250 |
| $15 | $112 | $150 | $210 | $375 |
| $20 | $150 | $200 | $280 | $500 |
| $25 | $188 | $250 | $350 | $625 |
| $35 | $262 | $350 | $490 | $875 |
| $50 | $375 | $500 | $700 | $1,250 |
| $75 | $562 | $750 | $1,050 | $1,875 |
What this channel size means in practice
At around 10,000 views per video the model's fair rate for a standard integration is small enough that the floor rule applies in the lower niches: the calculator never returns less than $50 for a fair rate, because below that the time spent negotiating costs more than the deal. Channels at this size usually get their first deals from affiliate programmes or product-for-post offers; the first paid integration is often worth taking below the model to establish a reference price.