YouTube sponsorship rates for tech and business channels

For technology, business and marketing channels the model uses a $35 CPM: every thousand views of a standard integration is worth about $35 to a sponsor. Across the 7 channel sizes below, that puts a fair integration rate between $350 and $35,000 per video.

Model CPM: $35 per 1,000 views

Rate calculator preset to tech and business

Fair rate
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Low end
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High end
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Per 1,000 views
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Same formula as the Sponsorship Pricing Calculator: views ÷ 1,000 × CPM × format. Nothing is sent anywhere.

Rate card by channel size

The tech and business card is most reliable in the middle sizes. At 10,000 views the $35 CPM produces figures near the model's $50 floor, so the floor, not the CPM, sets the rate; at 1,000,000 views the arithmetic still holds but real deals at that size are shaped by rights and exclusivity as much as by reach.

Average views Integration low Integration fair Integration high Dedicated fair Short fair
10,000$262$350$490$875$140
25,000$656$875$1,225$2,188$350
50,000$1,312$1,750$2,450$4,375$700
100,000$2,625$3,500$4,900$8,750$1,400
250,000$6,562$8,750$12,250$21,875$3,500
500,000$13,125$17,500$24,500$43,750$7,000
1,000,000$26,250$35,000$49,000$87,500$14,000

Why the model prices tech and business at $35 CPM

Technology and business channels carry a high CPM because the audience makes buying decisions for themselves and for employers. SaaS companies, hardware makers and B2B services pay for an audience that can sign a purchase order, and they measure the deal by leads rather than by views, which keeps rates high even at modest view counts. Channels that review or teach a specific category (accounting software, cameras, home networking) command more than general tech news.

How these numbers are made. These figures come from Zen2B2's own rate model, the same one behind the Sponsorship Pricing Calculator: average views ÷ 1,000 × a niche CPM × a format multiplier, with a low estimate at 75% and a high estimate at 140% of the fair rate. They are not surveyed market rates and they are not adjusted for audience country, engagement or brand fit. Use them as a starting point for a negotiation, and replace the CPM with your own once you have real offers.

Other niches at the same views

Niche Model CPM Fair integration at 50,000 views
Gaming$10$500
Entertainment$15$750
Beauty and fashion$20$1,000
Education and DIY$25$1,250
Tech and business$35$1,750
Finance$50$2,500

Frequently Asked Questions

What CPM does the model use for tech and business channels?

$35 per thousand views for a standard 30–60 second integration. It is the site's own model figure, not a surveyed market rate; replace it with your own once you have real offers.

Why do tech and business channels earn more than other niches at the same views?

The audience makes purchasing decisions for themselves and their employers, so B2B and hardware sponsors pay for leads, not views.

Does the rate for a tech and business channel change with subscriber count?

The model uses average views, not subscribers, because sponsors pay for people who watch. Two tech and business channels with the same average views get the same figure regardless of subscriber count.

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