Sponsorship rates at 25,000 average views per video
Every figure on this page assumes 25,000 average views and changes only the niche CPM and the format. The narrowest audience in the model, finance, is worth $1,250 per integration at this size; the broadest, gaming, is worth $250.
Rate calculator preset to 25,000 views
Same formula as the Sponsorship Pricing Calculator: views ÷ 1,000 × CPM × format. Nothing is sent anywhere.
Rate card at 25,000 views
The spread across rows, $250 to $1,250, is the case for knowing your niche before you quote: at 25,000 views the same audience size is worth 5.0× more to a finance sponsor than to a gaming one in this model. Move down a row to see what a broader or narrower positioning would do to the rate.
| Niche (CPM) | Integration low | Integration fair | Integration high | Dedicated fair | Short fair |
|---|---|---|---|---|---|
| Gaming ($10) | $188 | $250 | $350 | $625 | $100 |
| Entertainment ($15) | $281 | $375 | $525 | $938 | $150 |
| Beauty and fashion ($20) | $375 | $500 | $700 | $1,250 | $200 |
| Education and DIY ($25) | $469 | $625 | $875 | $1,562 | $250 |
| Tech and business ($35) | $656 | $875 | $1,225 | $2,188 | $350 |
| Finance ($50) | $938 | $1,250 | $1,750 | $3,125 | $500 |
CPM sensitivity at this size
Two channels with 25,000 views can receive offers that differ by 5.0× and both be fair, because the CPM differs. Before accepting or refusing, place the offer in the table: each $5 step is $125, and the step you are being asked to give up is the real price of the deal.
| CPM | Integration low | Integration fair | Integration high | Dedicated fair |
|---|---|---|---|---|
| $5 | $94 | $125 | $175 | $312 |
| $10 | $188 | $250 | $350 | $625 |
| $15 | $281 | $375 | $525 | $938 |
| $20 | $375 | $500 | $700 | $1,250 |
| $25 | $469 | $625 | $875 | $1,562 |
| $35 | $656 | $875 | $1,225 | $2,188 |
| $50 | $938 | $1,250 | $1,750 | $3,125 |
| $75 | $1,406 | $1,875 | $2,625 | $4,688 |
What this channel size means in practice
Twenty-five thousand views per video is the point where brands start reaching out rather than waiting to be pitched. The model's rates here are enough to justify a written rate card, and the most useful negotiating move is to offer a package of three integrations at a modest discount rather than pricing each video alone.