YouTube sponsorship rates for beauty and fashion channels
For beauty, fashion and cooking channels the model uses a $20 CPM: every thousand views of a standard integration is worth about $20 to a sponsor. Across the 7 channel sizes below, that puts a fair integration rate between $200 and $20,000 per video.
Rate calculator preset to beauty and fashion
Same formula as the Sponsorship Pricing Calculator: views ÷ 1,000 × CPM × format. Nothing is sent anywhere.
Rate card by channel size
The beauty and fashion card is most reliable in the middle sizes. At 10,000 views the $20 CPM produces figures near the model's $50 floor, so the floor, not the CPM, sets the rate; at 1,000,000 views the arithmetic still holds but real deals at that size are shaped by rights and exclusivity as much as by reach.
| Average views | Integration low | Integration fair | Integration high | Dedicated fair | Short fair |
|---|---|---|---|---|---|
| 10,000 | $150 | $200 | $280 | $500 | $80 |
| 25,000 | $375 | $500 | $700 | $1,250 | $200 |
| 50,000 | $750 | $1,000 | $1,400 | $2,500 | $400 |
| 100,000 | $1,500 | $2,000 | $2,800 | $5,000 | $800 |
| 250,000 | $3,750 | $5,000 | $7,000 | $12,500 | $2,000 |
| 500,000 | $7,500 | $10,000 | $14,000 | $25,000 | $4,000 |
| 1,000,000 | $15,000 | $20,000 | $28,000 | $50,000 | $8,000 |
Why the model prices beauty and fashion at $20 CPM
Beauty, fashion and cooking channels get a mid-table CPM because the product is on screen and the viewer can buy it that day. Brands pay for the demonstration as much as for the audience, which is why integrations that show the product in use are worth more here than a spoken mention. Affiliate codes are common alongside the flat fee; the model prices only the flat fee, so treat affiliate income as an addition, not a substitute.
Other niches at the same views
| Niche | Model CPM | Fair integration at 50,000 views |
|---|---|---|
| Gaming | $10 | $500 |
| Entertainment | $15 | $750 |
| Beauty and fashion | $20 | $1,000 |
| Education and DIY | $25 | $1,250 |
| Tech and business | $35 | $1,750 |
| Finance | $50 | $2,500 |